In the early 20th century, anthropologists understood culture to refer not to a set of discrete products or activities (whether material or symbolic) but rather to underlying patterns of products and activities. Moreover, they assumed that such patterns had clear bounds (thus, some people confuse "culture" with the society that has a particular culture).
In the case of smaller societies, in which people merely fell into categories of age, gender, household and descent group, anthropologists believed that people more-or-less shared the same set of values and conventions. In the case of larger societies, in which people undergo further categorization by region, race, ethnicity, and class, anthropologists came to believe that members of the same society often had highly contrasting values and conventions. They thus used the term subculture to identify the cultures of parts of larger societies. Since subcultures reflect the position of a segment of society vis a vis other segments and the society as a whole, they often reveal processes of domination and resistance.
The 20th century also saw the popularization of the idea of corporate culture - distinct and malleable within the context of an employing organization or of a workplace.
Culture as Symbols
The symbolic view of culture, the legacy of Clifford Geertz (1973) and Victor Turner (1967), holds symbols to be both the practices of social actors and the context that gives such practices meaning. Anthony P. Cohen (1985) writes of the "symbolic gloss" which allows social actors to use common symbols to communicate and understand each other while still imbuing these symbols with personal significance and meanings. Symbols provide the limits of cultured thought. Members of a culture rely on these symbols to frame their thoughts and expressions in intelligible terms. In short, symbols make culture possible, reproducible and readable. They are the "webs of significance" in Weber's sense that, to quote Pierre Bourdieu (1977), "give regularity, unity and systematicity to the practices of a group...".
Culture as stabilizing mechanism
Modern cultural theory also considers the possibility that (a) culture itself is a product of stabilization tendencies inherent in evolutionary pressures toward self-similarity and self-cognition of societies as wholes, or tribalisms. See Steven Wolfram "A new kind of science" on iterated simple algorithms from genetic unfolding, from which the concept of culture as an operating mechanism can be developed, and Richard Dawkins "The extended phenotype" for discussion of genetic and memetic stability over time, through negative feedback mechanisms, such as Wikipedia.
Cultural change
Cultures, by predisposition, both embrace and resist change dependence of culture traits. For example, men and women have complementary roles in many cultures. One sex might desire changes that affect the other, as happened in the second half of the 20th century in western cultures.
Cultural change can come about due to the environment, to inventions (and other internal influences), and to contact with other cultures. For example, the end of the last ice age helped lead to the invention of agriculture, which in its turn brought about many cultural innovations.
In diffusion, the form of something moves from one culture to another, but not its meaning. For example, hamburgers, mundane in the United States, seemed exotic when introduced into China. "Stimulus diffusion" refers to an element of one culture leading to an invention in another. Diffusions of innovations theory presents a research-based model for why and when individuals and cultures adopt new ideas, practices, and products.
"Acculturation" has different meanings, but in this context refers to replacement of the traits of one culture with those of another, such as happened to certain Native American tribes and to many indigenous peoples across the globe during the process of colonization .
Related processes on an individual level include assimilation (adoption of a different culture by an individual) and transculturation.
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